Ethnic marketing : accepting the challenge of cultural diversity
Year of publication: |
2005 ; 1. ed.
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Authors: | Pires, Guilherme D. ; Stanton, P. John |
Publisher: |
London [u.a.] : Thomson |
Subject: | Minority consumers | Target marketing | Marketing | Ethnische Gruppe |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Pires, Guilherme D., (2003)
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Cleveland, Mark, (2023)
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Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Fromm, Jeff, (2015)
- More ...
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Need for a linked-emic approach in domestic marketing
Stanton, John, (2009)
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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D., (2011)
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The interaction of foreign direct investment with electronic commerce in less developed countries
Pires, Guilherme D., (2010)
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