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Research Methodology in Market...
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Konsumentenverhalten
53
Consumer behaviour
52
Advertising
49
Werbung
49
Theorie
47
Deutschland
44
Theory
44
Germany
39
Meta-analysis
37
Marktforschung
35
Meta-Analyse
34
Marketing
33
Marketingmanagement
31
Marketing management
30
Advertising effects
29
Werbewirkung
29
Market research
28
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Unternehmensplanung
12
Corporate planning
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
meta-analysis
8
Advertising media
7
Brand image
7
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Undetermined
102
Free
38
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Article
166
Book / Working Paper
109
Other
1
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Article in journal
102
Aufsatz in Zeitschrift
102
Lehrbuch
47
Textbook
32
Aufsatz im Buch
21
Book section
21
Working Paper
13
Konferenzschrift
10
Arbeitspapier
9
Collection of articles of several authors
9
Sammelwerk
9
Graue Literatur
7
Non-commercial literature
7
Conference proceedings
6
Article
4
Einführung
4
Aufsatzsammlung
3
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Hochschulschrift
3
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3
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2
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1
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Language
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English
134
German
106
Undetermined
36
Author
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Eisend, Martin
202
Kuß, Alfred
74
Tomczak, Torsten
18
Kuss, Alfred
13
Kleinaltenkamp, Michael
11
Rosengren, Sara
9
Koch, Jochen
8
Kreis, Henning
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Schuchert-Güler, Pakize
7
Wildner, Raimund
7
Haedrich, Günther
6
Küster-Rohde, Franziska
6
Reinecke, Sven
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Jacoby, Jacob
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Strothmann, Karl-Heinz
3
Thiel, Dieter
3
Voorveld, Hilde
3
Ziegler, Rainer
3
Baumgarth, Carsten
2
Bergkvist, Lars
2
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Springer Fachmedien Wiesbaden
8
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
Freie Universität Berlin / Institut für Markt- und Verbrauchsforschung
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Institut für Markt- und Verbrauchsforschung der FU Berlin
1
Springer Gabler <Firma>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
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Lehrbuch
21
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
8
European Advertising Academy
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Advances in advertising research
5
BuR - Business Research
5
Grundwissen der Ökonomik / Betriebswirtschaftslehre
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Springer eBook Collection
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing : ZFP ; journal of research and management
4
Marketing-Management
4
Arbeitspapier / Institut für Markt- und Verbrauchsforschung im Fachbereich Wirtschaftswissenschaft der Freien Universität Berlin
3
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Gabler Lehrbuch
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Source
All
ECONIS (ZBW)
218
OLC EcoSci
27
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
USB Cologne (business full texts)
2
BASE
1
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Showing
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201
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
202
Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac
-
2018
Persistent link: https://www.econbiz.de/10011885009
Saved in:
203
A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.
;
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
Saved in:
204
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
205
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
206
Dynamic capabilities and employee participation : the role of trust and informal control
Wohlgemuth, Veit
;
Wenzel, Matthias
;
Berger, Elisabeth S. C.
- In:
European management journal
37
(
2019
)
6
,
pp. 760-771
Persistent link: https://www.econbiz.de/10012133988
Saved in:
207
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
208
The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
Saved in:
209
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
210
"Auf Wiedersehen" : von Verlagerern und Rückverlagerern : Auswirkungen eines fairen und transaktionskostensenkenden Trennungsmanagements auf die organisationale Verbundenheit
Paja̜k, Danny
-
2017
Persistent link: https://www.econbiz.de/10011734778
Saved in:
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