Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad...

This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct 'scientific quality'. Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess the...

The development of path-dependent processes basically refers to positive feedback in terms of increasing returns as the main driving forces of such processes. Furthermore, path dependence can be affected by context factors, such as different degrees of complexity. Up to now, it has been unclear...