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Facetten hybriden Kaufverhaltens : ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts
Kanther, Verena - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001585946
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Szenen statt Zielgruppen : vom Produkt zum Kult ; die Praxis der Interfusion
Gerken, Gerd (ed.); Gerken, Gerd (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10012878012
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Experience first - Marken erlebbar machen : erfolgreich sein in der Experience Economy
Schnaack, Martin - 2020
Persistent link: https://www.econbiz.de/10012244355
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Customer experience management rebooted : are you an experience brand or an efficiency brand?
Walden, Steven - 2017
Persistent link: https://www.econbiz.de/10011521309
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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Experiential marketing and brand experiences : a conceptual framework
Kilian, Karsten - In: Memorable customer experiences : a research anthology, (pp. 25-44). 2009
Persistent link: https://www.econbiz.de/10003902695
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Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 47-59). 2009
Persistent link: https://www.econbiz.de/10003902696
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Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam; Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 61-86). 2009
Persistent link: https://www.econbiz.de/10003902701
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740