Kim, Hyun Gon; Gaur, Ajai S.; Mukherjee, Debmalya - In: Cross Cultural & Strategic Management 27 (2020) 3, pp. 487-510
Purpose: As multinational companies enter different countries, the extent of cultural unfamiliarity they face depends on their most recent entry. We examine this pattern of added cultural distance between a newly entered target country and the closest previous one and its effect on ownership...