Multiple-dimensions of corporate social responsibility and global brand value : a stakeholder theory perspective
Year of publication: |
2021
|
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Authors: | Kim, Hyun Gon ; Chun, Wootae ; Wang, Zhan |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 409-422
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenwert | Brand equity | Stakeholder | Welt | World |
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