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Wang, Jing; Calder, Bobby J. - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 151-162

Persistent link: https://www.econbiz.de/10007295118

Brand diagnostics: Mapping branding effects using consumer associative networks

Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327

Persistent link: https://www.econbiz.de/10006669393

Managing Media and Advertising Change with Integrated Marketing

Calder, Bobby J.; Malthouse, Edward C. - In: Journal of advertising research 45 (2005) 4, pp. 356-361

Persistent link: https://www.econbiz.de/10006499570

FEATURES - Taking an Expanded View of Customers' Needs: Qualitative Research for Aiding Innovation - Social value-focused interviews can uncover customers' real desires for new pro...

Flores Letelier, Maria F.; Spinosa, Charles; Calder, … - In: Marketing research : a magazine of management and … 12 (2000) 4, pp. 4-11

Persistent link: https://www.econbiz.de/10007115497

Qualitative media measures : newspaper experiences

Calder, Bobby J.; Malthouse, Edward C. - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 123-130

Persistent link: https://www.econbiz.de/10009136036

Not all clicks are equal : detecting engagement with digital content

Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107

Persistent link: https://www.econbiz.de/10013327902

The right kind of business advocacy

Fox, Karen F. A.; Calder, Bobby J. - In: Business Horizons 28 (1985) 1, pp. 7-11

Persistent link: https://www.econbiz.de/10005197640

Media Transportation and Advertising

Wang, Jing; Calder, Bobby J. - In: Journal of Consumer Research 33 (2006) 2, pp. 151-162

Advertising is commonly presented in the context of media articles or programs that are intended to engage the consumer. An important aspect of this engagement is media transportation, where a person not only attends to information but also is absorbed into the narrative flow of a story in a...

Persistent link: https://www.econbiz.de/10005739073

Managing Media and Advertising Change with Integrated Marketing

CALDER, BOBBY J.; MALTHOUSE, EDWARD C. - In: Journal of Advertising Research 45 (2005) 04, pp. 356-361

Persistent link: https://www.econbiz.de/10005624808

Kellogg on advertising & media

Calder, Bobby J. (contributor) - Kellogg School of Management <Evanston, Ill.> - 2008

Persistent link: https://www.econbiz.de/10004910988

A service of the

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