Managing Media and Advertising Change with Integrated Marketing
Year of publication: |
2005
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Authors: | Calder, Bobby J. ; Malthouse, Edward C. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 4, p. 356-361
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Saved in:
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