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The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

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Persistent link: https://www.econbiz.de/10007992526

Kellogg on branding : the marketing faculty of the Kellogg School of Management

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Cognitive and affective responses to advertising : [Fourth Annual Advertising and Consumer Psychology Conference ; held in Chicago, Ill., July 11-12, 1985]

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The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

Grant, Susan Jung; Tybout, Alice M. - In: Journal of Consumer Research 34 (2008) 6, pp. 897-913

Three experiments explore how presenting a new product launch as occurring in the future versus the past affects the information used to evaluate the product. When a launch is described as a future event, marketplace conditions and characteristics of the sponsoring company receive consideration,...

Persistent link: https://www.econbiz.de/10005783193

Kellogg on branding : the marketing faculty of the Kellogg school of management

Tybout, Alice M. (contributor) - 2005

Persistent link: https://www.econbiz.de/10004846062

Building brands through effective advertising

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The effects of a different category context on target brand evaluations

Nam, Myungwoo; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 668-679

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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format

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The effect of regulatory orientation and decision strategy on brand judgments

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An integration of perspectives on aging and consumer decision making

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