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Supermarket competence in emergent markets : Conceptualization, measurement, effects, and policy implications
Grunert, Klaus G.; Zhou, Yanfeng; Banovic, Marija; … - In: Journal of Consumer Affairs 55 (2021) 4, pp. 1633-1659
Persistent link: https://www.econbiz.de/10012635912
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Supermarket literacy and use of branding in China: The case of fresh meat
Grunert, Klaus G.; Loebnitz, Natascha; Zhou, Yanfeng - European Association of Agricultural Economists - EAAE - 2015
Persistent link: https://www.econbiz.de/10011276005
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Stairway to organic heaven : the impact of social and temporal distance in print ads
Loebnitz, Natascha; Frank, Phillip; Otterbring, Tobias - In: Journal of business research : JBR 139 (2022), pp. 1044-1057
Persistent link: https://www.econbiz.de/10013194334
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Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
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Testing and validation of a hierarchical values-attitudes model in the context of green food in China
Perrea, Toula; Grunert, Klaus G.; Krystallis, Athanasios; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 296-314
Persistent link: https://www.econbiz.de/10010349405
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Consumers' brand decision : a matter of social risk
Loebnitz, Natascha; Zielke, Stephan; Grunert, Klaus G. - In: International Journal of Retail & Distribution Management 48 (2020) 6, pp. 575-589
Purpose: This study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK. Design/methodology/approach: The authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer...
Persistent link: https://www.econbiz.de/10012276743
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Let us be realistic : The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International Journal of Consumer Studies 46 (2021) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012537486
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The moderating impact of perceived globalness on consumers’ purchase intentions for copycats : The pleasure of hurting global brands
Loebnitz, Natascha; Grunert, Klaus G. - In: Psychology & Marketing 36 (2019) 10, pp. 936-950
Persistent link: https://www.econbiz.de/10012084002
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Who buys oddly shaped food and why? : impacts of food shape abnormality and organic labeling on purchase intentions
Loebnitz, Natascha; Schuitema, Geertje; Grunert, Klaus G. - In: Psychology & marketing 32 (2015) 4, pp. 408-421
Persistent link: https://www.econbiz.de/10010527144
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Evaluative conditioning of food technologies
Loebnitz, Natascha; Grunert, Klaus G. - In: Psychology & marketing 32 (2015) 7, pp. 725-741
Persistent link: https://www.econbiz.de/10011295618