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Are consumers acting fairly toward companies? : an examination of pay-what-you-want pricing

Jang, Hyunkyu; Chu, Wujin - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 348-360

Persistent link: https://www.econbiz.de/10009692965

Overconfidence and emotion regulation failure : how overconfidence leads to the disposition effect in consumer investment behaviour

Chu, Wujin; Im, Meeja; Jang, Hyunkyu - In: Journal of financial services marketing : JFSM 17 (2012/13) 1, pp. 96-116

Persistent link: https://www.econbiz.de/10009681464

Judging an Airbnb booking by its cover : how profile photos affect guest ratings

Jang, Hyunkyu - In: Journal of consumer marketing 39 (2022) 4, pp. 371-382

Persistent link: https://www.econbiz.de/10013398164

Perspective-taking of a similarly-situated single victim increases donations for multiple victims

Jang, Hyunkyu - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10013460854

Cuteness mediates the effect of happy facial expressions on empathy and charitable donations

Jang, Hyunkyu - In: International review on public and non-profit marketing 19 (2022) 4, pp. 675-689

Persistent link: https://www.econbiz.de/10013483762

The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations

Jang, Hyunkyu - In: Journal of Social Marketing 11 (2021) 4, pp. 342-356

Purpose: This paper aims to examine the influence of personal distress on donor choice of happy- or sad-faced child in two donation contexts, monetary donations and child sponsorships. Design/methodology/approach: This research conducted two experimental studies, in which participants chose a...

Persistent link: https://www.econbiz.de/10012641328

Overconfidence and emotion regulation failure: How overconfidence leads to the disposition effect in consumer investment behaviour

Chu, Wujin; Im, Meeja; Jang, Hyunkyu - In: Journal of financial services marketing : JFSM 17 (2012) 1, pp. 96-117

Persistent link: https://www.econbiz.de/10009973369

Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want Pricing

Jang, Hyunkyu; Chu, Wujin - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 348-360

Persistent link: https://www.econbiz.de/10010045479

The effect of message features on donations in donation-based crowdfunding

Jang, Hyunkyu; Chu, Wujin - In: Journal of consumer behaviour 21 (2022) 6, pp. 1464-1477

Persistent link: https://www.econbiz.de/10013461164

All eyes on you : The social audience and hedonic adaptation

Chugani, Sunaina; Irwin, Julie R. - In: Psychology & Marketing 37 (2020) 11, pp. 1554-1570

Persistent link: https://www.econbiz.de/10012407449