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We consider the potential to improve the efficiency and efficacy of broader advertising efforts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search...
Persistent link: https://www.econbiz.de/10012964689
The application of predictive data mining techniques in Information Systems research has grown in recent years, likely due to their effectiveness and scalability in extracting information from large amounts of data. A number of scholars have sought to combine data mining with traditional...
Persistent link: https://www.econbiz.de/10012957533
As of 2007, an estimated 62% of individual bankruptcy filings in the United States were a direct result of costs borne from medical treatment following illness or injury, up from 46% in 2001. This pressing issue is only getting worse and is in need of relief. In this work, we consider the...
Persistent link: https://www.econbiz.de/10012936832
We examine how the entry of gig-economy platforms influences local entrepreneurial activity. On one hand, such platforms may reduce entrepreneurial activity by offering stable employment for the un- and under-employed. On the other hand, such platforms may enable entrepreneurial activity by...
Persistent link: https://www.econbiz.de/10012969839
Online crowdfunding has received a great deal of attention from entrepreneurs and policymakers as a promising avenue to fostering entrepreneurship and innovation. A notable aspect of this shift from an offline to an online setting is that it brings increased visibility and traceability of...
Persistent link: https://www.econbiz.de/10013006065
Combining machine learning with econometric analysis is becoming increasingly prevalent in both research and practice. A common empirical strategy involves the application of predictive modeling techniques to "mine" variables of interest from available data, followed by the inclusion of those...
Persistent link: https://www.econbiz.de/10012850047
We examine the impact that ride-hailing services have had on the demand for different modes of public transit in the United States, with a particular focus on understanding heterogeneity in the effects. We assess these effects using a panel dataset that combines information on public transit...
Persistent link: https://www.econbiz.de/10012853704