Purpose: The purpose of this paper is to investigate how referral reward programs (RRPs) with scarcity messages influence consumer’ recommendation behavioral intentions about a bank credit card. Design/methodology/approach: In total, 1,599 consumers are accessed through Amazon’s Mechanical...

Purpose: The purpose of this paper is to investigate how referral reward programs (RRPs) utilizing scarcity messages influence bank credit holders’ referrals to and adoptions by close or distant friends. Design/methodology/approach: A 2×2 experiment is implemented with 760 consumers...

Purpose: The purpose of this study is to bridge the gap in literature to examine social support that customers receive from their relationships with frontline service providers in discount stores. Design/methodology/approach: In total, 381 consumers are accessed through an online survey...

Purpose: This study aims to determine the influence of relationship marketing on consumer behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics that significantly impact art enthusiasts' intention to purchase and their satisfaction with the artist....