Reservation price as a range: an incentive-compatible measurement approach
Year of publication: |
2007
|
---|---|
Authors: | Wang, Tuo ; Venkatesh, R. ; Chatterjee, Rabikar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 200-213
|
Subject: | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Marketing | Forschung | Research |
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