Choe, Ja Young (Jacey); Kim, Jinkyung Jenny; Hwang, Jinsoo - In: International Journal of Contemporary Hospitality Management 33 (2021) 4, pp. 1276-1296
Purpose: The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the...