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The role of social capital in shaping consumer engagement within online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018

Persistent link: https://www.econbiz.de/10011871840

User circularity practices : adopting a user stewardship perspective for a circular economy

Conduit, Jodie; Karpen, Ingo Oswald; Willmott, Taylor - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 211-231

Persistent link: https://www.econbiz.de/10014512665

Member (co)creativity in open innovation communities

Laud, Gaurangi; Conduit, Jodie; Karpen, Ingo Oswald - In: European journal of marketing 57 (2023) 8, pp. 2021-2047

Persistent link: https://www.econbiz.de/10014342200

Engaging through storytelling : the interplay of engagement with a story, cause, and charity

Kaczorowska, Karolina; Conduit, Jodie; Goodman, Steven - In: The journal of brand management : an international journal 31 (2024) 3, pp. 265-292

Persistent link: https://www.econbiz.de/10014583572

Event engagement : using event experiences to build brands

Altschwager, Teagan; Conduit, Jodie; Karpen, Ingo Oswald; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10014631526

Keeping the faith! Drivers of participation in spiritually-based communities

Granger, Karen; Lu, Vinh Nhat; Conduit, Jodie; Veale, … - In: Journal of Business Research 67 (2014) 2, pp. 68-75

Spiritually based communities (SBCs) provide a range of economic and social benefits to society. Declining memberships prompt a need for greater understanding and insight into the factors that drive participation in these communities. This study provides a conceptual model depicting religiosity...

Persistent link: https://www.econbiz.de/10010729975

Market intelligence dissemination practices

Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90

Persistent link: https://www.econbiz.de/10012175998

Beyond information availability : specifying the dimensions of consumer perceived brand transparency

Sansome, Kate; Wilkie, Dean C. H.; Conduit, Jodie - In: Journal of business research : JBR 170 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014535967

How critical is internal customer orientation to market orientation?

Conduit, Jodie; Mavondo, Felix T. - In: Journal of business research : JBR 51 (2001) 1, pp. 11-24

Persistent link: https://www.econbiz.de/10006726724

Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria

Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98

Persistent link: https://www.econbiz.de/10010076330