Wobker, Inga; Eberhardt, Tim; Kenning, Peter - In: International Journal of Retail & Distribution Management 43 (2015) 8, pp. 752-774
Purpose – Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can become confused, and this state of confusion may influence their purchase behaviour (e.g. may cause them to...