Methoden der Preisbildung
Year of publication: |
2012
|
---|---|
Authors: | Kenning, Peter ; Eberhardt, Tim |
Published in: |
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb. - Wiesbaden : Springer Gabler, ISBN 3-8349-3423-2. - 2012, p. 609-629
|
Subject: | Handel | Trade | Preismanagement | Pricing strategy |
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