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Is brand love materialistic?
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Consumer behaviour
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Rindfleisch, Aric
64
Rauschnabel, Philipp A.
50
Ahuvia, Aaron
23
Ivens, Björn Sven
12
Burroughs, James E.
11
Malter, Alan J.
11
Felix, Reto
8
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6
Antia, Kersi D.
5
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5
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Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn Sven
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
Saved in:
3
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn S.
; …
- In:
Marketing Review St. Gallen : die neue …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10010145950
Saved in:
4
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
5
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
6
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
7
If money doesn't make us happy, why do we act as if it does?
Ahuvia, Aaron
- In:
Journal of economic psychology : research in economic …
29
(
2008
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10003755199
Saved in:
8
Wealth, consumption and happiness
Ahuvia, Aaron
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 199-226)
.
2008
Persistent link: https://www.econbiz.de/10003765595
Saved in:
9
Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Rauschnabel, Philipp A.
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 557-572
Persistent link: https://www.econbiz.de/10011970128
Saved in:
10
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
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