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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism

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Brand extensions via complements or substitutes : the moderating role of manufacturing transferability

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Diagnosing harmful collinearity in moderated regressions : a roadmap

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Managing service quality in high customer contact B2B services across domestic and international markets

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Easy to please or hard to impress : elucidating consumers' innate satisfaction

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Comarketing alliances : should you contract on actions or outcomes?

Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 752-762

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Advance sales of services : using direct versus indirect channels

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Comarketing Alliances: Should You Contract on Actions or Outcomes?

Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management Science 57 (2011) 4, pp. 752-762

Comarketing alliances often involve multiple partners, and a given partner's marketing efforts on behalf of the alliance can indirectly affect the demand of the other partners. Individual partners, however, can ignore the effects of such an externality and invest suboptimally to the detriment of...

Persistent link: https://www.econbiz.de/10009204017

Comarketing Alliances: Should You Contract on Actions or Outcomes?

Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 752-763

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Building human brands : the role of critical reviews

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