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An investigation of the emotional outcomes of business students’ cheating "biological laws" to achieve academic excellence
El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley J. - In: Academy of Management learning & education : AMLE 14 (2015) 4, pp. 440-460
Persistent link: https://www.econbiz.de/10011428946
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The effect of control priming on irresponsible financial behavior
El Hazzouri, Mohammed; Main, Kelley J. - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10011876255
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Out of the closet : when moral identity and protestant work ethic improve attitudes toward advertising featuring same-sex couples
El Hazzouri, Mohammed; Main, Kelley J.; Sinclair, Lisa - In: Journal of advertising 48 (2019) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10012201413
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Why us?! : how members of minority groups react to public health advertisements featuring their own group
El Hazzouri, Mohammed; Hamilton, Leah K. - In: Journal of public policy & marketing 38 (2019) 3, pp. 372-390
Persistent link: https://www.econbiz.de/10012534251
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Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El; Main, Kelley J.; Carvalho, Sergio W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
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Dissociative threat : underperforming to distance the self from undesirable groups
El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley - In: European Journal of Marketing 55 (2020) 3, pp. 814-839
Purpose: This study aims to introduce the concept of dissociative threat, which is the fear of being associated with an undesirable (dissociative) group as a result of demonstrating ability in a domain that is stereotypically linked to that group. Consumers experiencing dissociative threats use...
Persistent link: https://www.econbiz.de/10012411468
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She shares, but he does not : Gender differences in the sharing of charity‐related content on social networking sites
Guo, Wenxia; Main, Kelley J. - In: Canadian Journal of Administrative Sciences / Revue … 38 (2020) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10012272839
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Can Implicit Theory Influence Construal Level?
Bullard, Olya; Penner, Sara; Main, Kelley J. - In: Journal of Consumer Psychology 29 (2019) 4, pp. 662-670
Persistent link: https://www.econbiz.de/10012083038
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.; Main, Kelley J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10003806878