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L' affordance des innovations hybrides à travers l'œil du designer
El Amri, Dhouha - In: Revue Gestion 2000 : management & prospective 36 (2019) 4, pp. 51-68
Persistent link: https://www.econbiz.de/10012258352
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How do consumers categorize new hybrid products?
El Amri, Dhouha - In: Psychology & Marketing 36 (2019) 5, pp. 444-454
Persistent link: https://www.econbiz.de/10012083969
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L' alchimie des relations résilientes entre clients et fournisseurs étrangers : étude qualitative auprès d'acheteurs français
Akrout, Houcine - In: Revue Gestion 2000 : management & prospective 31 (2014) 1/2, pp. 53-69
Persistent link: https://www.econbiz.de/10010473313
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A process perspective on trust in buyer-supplier relationships : "Calculus" ; an intrinsic component of trust evolution
Akrout, Houcine - In: European business review : EBR ; the official journal … 27 (2015) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10010505818
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Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine - In: Journal of business-to-business marketing 21 (2014) 3, pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
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Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine - In: New insights on trust in business-to-business …, (pp. 1-5). 2019
Persistent link: https://www.econbiz.de/10012405302
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Marketing et globalisation : comment réaliser l'unité au pluriel? : [vade-mecum]
Akrout, Houcine - 2005
Persistent link: https://www.econbiz.de/10004860281
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Choosing high-equity cosmetic brands in bad macroeconomic conditions : evidence from panel data
Kaswengi, Joseph; Diallo, Mbaye Fall; Akrout, Houcine; … - In: International Journal of Retail & Distribution Management 48 (2020) 4, pp. 305-325
Purpose: This study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions. Design/methodology/approach: The study uses purchase records from MarketingScan's Behaviour Scan...
Persistent link: https://www.econbiz.de/10012276736
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Affective trust in buyer-seller relationships : a two-dimensional scale
Akrout, Houcine; Akrout, Wafa; Chandon, Jean-Louis - In: The journal of business & industrial marketing 31 (2016) 2, pp. 260-273
Persistent link: https://www.econbiz.de/10011486541