Trejo-Pech, Carlos Omar; Lopez-Reyna, Carmen; House, Lisa; … - In: International Food and Agribusiness Management Review 13 (2010) 2
Mezcal is an alcoholic beverage produced only in selected regions of Mexico under appellation of origin status from the Word Intellectual Property Organization. While it has been produced in Mexico for many centuries, mezcal’s appellation of origin was only granted in 1995. Therefore efforts...