A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Year of publication: |
2021
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Authors: | Trejo-Pech, Carlos Omar ; Thach, Sharon V. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 1, p. 1-9
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Subject: | digital advertising | digital education programs | digital natives and digital immigrants | energy consumption | Millennials and Generation Z | Online-Marketing | Internet marketing | Welt | World | Marketing | Digitalisierung | Digitization |
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Two sides of the digital advertising coin: putting hypernudging into perspective
Morozovaite, Viktorija, (2021)
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Panggati, Ignatius Enda, (2023)
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Mokoena, Alistair, (2023)
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External environment, trust and east-west trade
Thach, Sharon V., (2005)
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Rialp Criado, Alex, (2004)
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Linking export performance to the marketing practices of machine tool exporters
Axinn, Catherine Nancy, (1990)
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