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The objective of this study is to analyze the patterns of Brazilian household consumption based on the gender and race … that in food expenses, black households spend more than white, regardless of the gender of the household head. In health …
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experiences in virtual brand spaces, based on brand concepts and the agent's gender. Design/methodology/approach: To test the … proposed hypotheses, a 2 (Brand Concept: Functional Brand vs. Experiential Brand) × 2 (AI agent's gender: male vs. female … role of the AI agent's gender in enhancing brand experience in virtual spaces was identified. Originality/value: This study …
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