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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen

Mehner, Matthias - 2019

Die Welt der Messenger und der Messenger-Markt in Deutschland -- Strategische Positionierung von Messengern -- Messenger Marketing & Recht: Datenschutzkonformer Einsatz von WhatsApp, Facebook Messenger & Co. -- Messenger in der Customer Journey -- Messenger-Kommunikation in der Praxis:...

Persistent link: https://www.econbiz.de/10012402248

Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen

Mehner, Matthias - 2019

Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die...

Persistent link: https://www.econbiz.de/10012027759

Do social media matter? : initial empirical evidence

Du, Hui; Jiang, Wei - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 51-70

Persistent link: https://www.econbiz.de/10011341191

Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages

Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285

Persistent link: https://www.econbiz.de/10012242482

Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?

Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020

Persistent link: https://www.econbiz.de/10012521542

Is social media usage enough to achieve superior performance in Thai SMEs? : the mediation of entrepreneurial orientation

Laddawan Lekmat; Budsara Eurjirapongpun - In: Creative business and sustainability journal 44 (2022) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10014250684

The impact of social media adoption on innovative SMEs' performance

Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356

Persistent link: https://www.econbiz.de/10014333539

Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks

Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215

Persistent link: https://www.econbiz.de/10013164986

Getting on the Map : The Impact of Online Listings on Business Performance

Luca, Michael - National Bureau of Economic Research - 2022

We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as of the end of 2017, despite...

Persistent link: https://www.econbiz.de/10013477302

Key operating indicators to lever financial performance of publicly traded restaurant companies : a market's perspective from 2007-2011

Demydyuk, G.; Shawky, H. A.; Rest, J. I. van der; … - In: International journal of revenue management : IJRM 8 (2014/2015) 2, pp. 165-192

Persistent link: https://www.econbiz.de/10011431052