Is social media usage enough to achieve superior performance in Thai SMEs? : the mediation of entrepreneurial orientation
Laddawan Lekmat, Budsara Eurjirapongpun
| Year of publication: |
2022
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|---|---|
| Authors: | Laddawan Lekmat ; Budsara Eurjirapongpun |
| Published in: |
Creative business and sustainability journal. - Bangkok, Thailand : Chulalongkorn Business School, ISSN 2821-9236, ZDB-ID 3149385-3. - Vol. 44.2022, 2, p. 1-21
|
| Subject: | Social Media Usage | Entrepreneurial Orientation | Firm Performance | SMEs | Thailand | KMU | SME | Unternehmenserfolg | Firm performance | Social Web | Social web | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250684