Narrow search
Showing 241 - 250 of 268
Cover Image
Moving the stakeholder journey forward
Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Cover Image
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Cover Image
Why switch? : the role of customer variety-seeking and engagement in driving service switching intention
Menidjel, Choukri; Hollebeek, Linda D.; Urbonavicius, … - In: The journal of services marketing 37 (2023) 5, pp. 592-605
Persistent link: https://www.econbiz.de/10014276935
Cover Image
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Cover Image
Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine; Poncin, Ingrid; Kullak, Avreliane; … - In: Psychology & marketing 41 (2024) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
Cover Image
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi; Hwa, Jacky Cheah Jun; Hollebeek, Linda D.; Lim … - In: Journal of retailing and consumer services 77 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Cover Image
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Cover Image
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.; Menidjel, Choukri; Itani, Omar S.; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
Cover Image
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Cover Image
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509