Why switch? : the role of customer variety-seeking and engagement in driving service switching intention
Year of publication: |
2023
|
---|---|
Authors: | Menidjel, Choukri ; Hollebeek, Linda D. ; Urbonavicius, Sigitas ; Valdimar Sigurdsson |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 5, p. 592-605
|
Subject: | Customer engagement | Relationship marketing | Relationship proneness | Switching intention | Variety-seeking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Dienstleistungsqualität | Service quality |
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