The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using...

Purpose: Despite the tremendous advancement of information technology worldwide, a few attempts have been made to uncover the effectiveness of paid internet advertising (PIA) on consumers buying decisions for retail enterprises in emerging markets. The purpose of this paper is to examine the...

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of 'green consumer' in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric...