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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors

Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10011490803

Brand tribalism and self-expressive brands : social influences and brand outcomes

Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348

Persistent link: https://www.econbiz.de/10011407189

What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions

Bhandari, Manu; Rodgers, Shelly - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 125-141

Persistent link: https://www.econbiz.de/10011859225

Negative word of mouth can be a positive for consumers connected to the brand

Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547

Persistent link: https://www.econbiz.de/10011737468

The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper

Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94

Persistent link: https://www.econbiz.de/10012034774

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

Discussing brand information on social networking sites : implications for global brand marketing

Tsai, Shu-pei - In: Journal of organizational computing and electronic commerce 23 (2013) 4, pp. 372-391

Persistent link: https://www.econbiz.de/10010232534

Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships

Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012

Persistent link: https://www.econbiz.de/10009567792

Emoji, playfulness, and brand engagement on Twitter

McShane, Lindsay; Pancer, Ethan; Poole, Maxwell; Deng, Qi - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 96-110

Persistent link: https://www.econbiz.de/10012502849

Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

MajlesiRad, Zahra; Shoushtari, Abdol Hamid Haji pour - In: Future Business Journal 6 (2020) 19, pp. 1-19

toward luxury brand or in other words, on purchase intent trigger toward this type of brand. It also outlines that … showed a significant impact of social network sites marketing on tendency to luxury brand. The research offers implications … for developing effective marketing strategy through social network sites and helps luxury brand managers to build strong …

Persistent link: https://www.econbiz.de/10012308420