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Advertising regulations in pharmaceutical markets : product versus enlightenment
Ishida, Junichiro; Takahara, Tsuyoshi - 2019
This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … promote their own specific products under product DTCA, whereas they can only advertise the presence of a disease and its … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the …
Persistent link: https://www.econbiz.de/10012024745
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Hospitals and the generic versus brand-name prescription decision in the outpatient sector
Pruckner, Gerald J.; Schober, Thomas - 2016
Healthcare payers try to reduce costs by promoting the use of cheaper generic drugs. We show strong interrelations in drug prescriptions between the inpatient and outpatient sectors by using a large administrative dataset from Austria. Patients with prior hospital visits have a significantly...
Persistent link: https://www.econbiz.de/10011663278
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Hospitals and the generic versus brand-name prescription decision in the outpatient sector
Pruckner, Gerald J.; Schober, Thomas - 2016
Healthcare payers try to reduce costs by promoting the use of cheaper generic drugs. We show strong interrelations in drug prescriptions between the inpatient and outpatient sectors by using a large administrative dataset from Austria. Patients with prior hospital visits have a significantly...
Persistent link: https://www.econbiz.de/10011570769
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Health Insurance Competition in Germany - the Role of Advertising
Becker, Bettina; Uebelmesser, Silke - In: Schmollers Jahrbuch : Journal of Applied Social Science … 130 (2010) 2, pp. 169-194
In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of competition, free choice of initial health funds and subsequent switching between them was made available to all insured. Since then, the number of funds has decreased...
Persistent link: https://www.econbiz.de/10009021874
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Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro; Takahara, Tsuyoshi - 2022
This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category …-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends … crucially on the cost effectiveness of DTCA and the market-size distortion induced by DTCA. When the cost of advertisement is …
Persistent link: https://www.econbiz.de/10013472337
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The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
Ching, Andrew; Ishihara, Masakazu - Volkswirtschaftliche Fakultät, … - 2007
A fundamental question in pharmaceutical marketing management is: How does the effectiveness of detailing change when additional information on drugs is revealed via patients' experiences during the product lifecycle? To address this question, we develop a model of detailing and prescribing...
Persistent link: https://www.econbiz.de/10005787016
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Health Insurance Competition in Germany - The Role of Advertising
Becker, Bettina; Uebelmesser, Silke - School of Business and Economics, Loughborough University - 2010
In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of competition, free choice of initial health funds and subsequent switching between them was made available to all insured. Since then, the number of funds has decreased...
Persistent link: https://www.econbiz.de/10008516757
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Fishy Gifts: Bribing with Shame and Guilt
Ong, David - Volkswirtschaftliche Fakultät, … - 2008
The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...
Persistent link: https://www.econbiz.de/10005109577
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Advertising Regulations in Pharmaceutical Markets : Product versus Enlightenment
Ishida, Junichiro - 2019
This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … promote their own specific products under product DTCA, whereas they can only advertise the presence of a disease and its … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the …
Persistent link: https://www.econbiz.de/10012897821
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Umbrella Branding in Pharmaceutical Markets
Suppliet, Moritz - 2017
Umbrella branding is a marketing practice whereby multi-product firms leverage their reputation across different product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision to buy prescription drugs from a promoted brand name. I...
Persistent link: https://www.econbiz.de/10012947424