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The Impact of Direct-to-Consumer Advertising of Cholesterol Reducing Drugs on Diagnosis and Treatment of Cholesterol

Yang, Hae Kyung; Mathios, Alan D.; Avery, Rosemary J.; … - 2007

This paper examines the impact of Direct-to-Consumer Advertising (DTCA) of cholesterol-reducing drugs (statins) on … show that there is a positive and significant effect of DTCA exposure on getting diagnosed, purchasing statins and … exercising regularly, but the effect of DTCA exposure largely goes away with the exception of exercise when we control more …

Persistent link: https://www.econbiz.de/10014049645

The Effect of Direct to Consumer Television Advertising on the Timing of Treatment

Bradford, David; Kleit, Andrew N.; Nietert, Paul; … - 2020

We examine how direct to consumer advertising (DCA) affects the delay between diagnosis and pharmacological treatment for patients suffering from a common chronic disease. The primary data for this study consist of patients diagnosed with osteoarthritis (N=18,235) taken from a geographically...

Persistent link: https://www.econbiz.de/10014062456

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Shapiro, Bradley - 2020

It is taken as given by many policy makers that Direct-to-Consumer Advertising of prescription drugs drives inappropriate patients to treatment. Alternatively, advertising may provide useful information that causes appropriate patients to seek treatment. I study this dynamic in the context of...

Persistent link: https://www.econbiz.de/10014033798

Advertising in Health Insurance Markets

Shapiro, Bradley - 2019

The effects of television advertising in the market for health insurance are of distinct interest to both firms and regulators. Regulators are concerned about firms potentially using ads to "cream skim," or attract an advantageous risk pool, as well as the potential for firms to use...

Persistent link: https://www.econbiz.de/10014034968

Should product-specific advertisement be regulated in pharmaceutical markets?

Ishida, Junichiro; Takahara, Tsuyoshi - 2022

This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category …-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends … crucially on the cost effectiveness of DTCA and the market-size distortion induced by DTCA. When the cost of advertisement is …

Persistent link: https://www.econbiz.de/10013329470

Health Insurance Competition in Germany - The Role of Advertising

Becker, Bettina; Uebelmesser, Silke - School of Business and Economics, Loughborough University - 2010

In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of competition, free choice of initial health funds and subsequent switching between them was made available to all insured. Since then, the number of funds has decreased...

Persistent link: https://www.econbiz.de/10008516757

Fishy Gifts: Bribing with Shame and Guilt

Ong, David - Volkswirtschaftliche Fakultät, … - 2008

The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...

Persistent link: https://www.econbiz.de/10005109577

Health Insurance Competition in Germany - the Role of Advertising

Becker, Bettina; Uebelmesser, Silke - In: Schmollers Jahrbuch : Journal of Applied Social Science … 130 (2010) 2, pp. 169-194

Persistent link: https://www.econbiz.de/10009021874

The Effects of Detailing on Prescribing Decisions under Two-Sided Learning

Ching, Andrew; Ishihara, Masakazu - Volkswirtschaftliche Fakultät, … - 2007

A fundamental question in pharmaceutical marketing management is: How does the effectiveness of detailing change when additional information on drugs is revealed via patients' experiences during the product lifecycle? To address this question, we develop a model of detailing and prescribing...

Persistent link: https://www.econbiz.de/10005787016

Hospitals and the generic versus brand-name prescription decision in the outpatient sector

Pruckner, Gerald J.; Schober, Thomas - 2016

Healthcare payers try to reduce costs by promoting the use of cheaper generic drugs. We show that there are strong interrelations in drug prescriptions between the inpatient and the outpatient sector using a large administrative dataset from Austria. Patients with prior hospital visits have a...

Persistent link: https://www.econbiz.de/10011628426