Biologic manufacturers have disparaged biosimilars, raising foreboding safety warnings that have hampered their adoption in the U.S. marketplace. In this short piece, I explain how this violates antitrust law

There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutical firms. This literature is generally critical of those efforts, focusing on the negative aspects of promotion. Although the literature is expressed in empirical and scientific...

It has often been alleged that alcoholic beverage manufacturers disproportionately target their advertising at minors instead of at people over the age of 21. Empirical analysis presented in this article challenges that allegation; alcoholic beverage manufacturers appear to target people of...

This paper presents a synthesis of cigarette advertising elasticities from econometric studies for the U.S. (25 studies) and other countries (13 studies). Summaries are presented for each sample using fixed- and random-effects weighted means and weighted regressions. The weighted regressions...

This research article explores the integration of neuromarketing strategies in contemporary digital marketing and communication. Neuromarketing, an interdisciplinary field that merges neuroscience with marketing, aims to understand consumer behaviour, cognitive processes, and emotional responses...

We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases...

This article explores the nuances of “debiasing through law,” a regulatory approach proposed by Christine Jolls and Cass Sunstein. Proponents have described advertising regulation as a form of debiasing through law. Debiasing approaches regulation through less paternalistic means using...

Research linking marketing to financial performance has predominantly focused on how marketing assets and actions add value. We argue that it is equally important to understand how marketing decisions can destroy firm value. Prior research has indicated that negative events vary greatly in their...

US prescription drug spending exceeded $407 billion in 2019, outstripping all other OECD countries while simultaneously grappling with dire issues related to chronic diseases, maternal mortality, and the lowest life expectancy of any OECD nation. At the same time, the US is one of the only...

Food marketing is often singled out as the leading cause of the obesity epidemic. In this review, we examine the current food marketing, determine how exactly it may be influencing food intake, and how food marketers could meet their business objectives while helping people eat healthier. We pay...