Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing --...

Indicators of trust, confidence, optimism or sentiment among consumers and/or investors, are published continuously in the mass media. More importantly, these indices seem not only to reflect how the state of the real economy is perceived by private agents, but can also help predict the future...