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The impact of neuroticism on compulsive buying behavior : the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness
Aksoy, Beyza; Akpınar, Ayhan; Özkara, Behçet Yalin - In: Journal of marketing theory and practice : JMTP 31 (2023) 3, pp. 352-367
Persistent link: https://www.econbiz.de/10014301291
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Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements
Alptekin, Hazal Duman; Kucun, Nihan Tomris; Kurt, Merve; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 625-643
Persistent link: https://www.econbiz.de/10015080800
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Exchange and decision processes in the buying center
Bagozzi, Richard P. - In: Organizational buying behavior, (pp. 100-125). 1978
Persistent link: https://www.econbiz.de/10001847607
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Is all social exchange marketing? : a reply
Bagozzi, Richard P. - In: Journal of the Academy of Marketing Science 5 (1977) 4, pp. 315-326
Persistent link: https://www.econbiz.de/10001847627
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Marketing as an organized behavioral system of exchange
Bagozzi, Richard P. - In: Journal of marketing 38 (1974) 4, pp. 77-81
Persistent link: https://www.econbiz.de/10001847638
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Marketing as exchange
Bagozzi, Richard P. - In: Journal of marketing 39 (1975) 4, pp. 32-39
Persistent link: https://www.econbiz.de/10001847640
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Marketing at the societal level : theoretical issues and problems
Bagozzi, Richard P. - In: Macro-Marketing: distributive processes from a societal …, (pp. 6-51). 1977
Persistent link: https://www.econbiz.de/10001847656
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Toward a general theory for the explanation of the performance of salespeople
Bagozzi, Richard P. - 1976
Persistent link: https://www.econbiz.de/10001847691
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Causal models in marketing
Bagozzi, Richard P. - 1980
Persistent link: https://www.econbiz.de/10003998784
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Principles of marketing management
Bagozzi, Richard P. - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004055950