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Assembly and component origin effects: an ASEAN consumer perspective

Seidenfuss, Kai‐Uwe; Kathawala, Yunus; Dinnie, Keith - In: Journal of Consumer Marketing 27 (2010) 6, pp. 488-498

Purpose – Set in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia....

Persistent link: https://www.econbiz.de/10014848832

Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

Sim Ong, Fon; Kitchen, Philip J.; Shiuan Chew, Shih - In: Journal of Consumer Marketing 27 (2010) 6, pp. 507-515

Purpose – This paper aims to use conjoint analysis to examine how Malaysian consumers make decisions regarding a consumer durable product – namely room air conditioners – under multi‐cue situations. Design/methodology/approach – This study first assesses the impact of a priori...

Persistent link: https://www.econbiz.de/10014848834

Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions

Clarke, Peter; McAuley, Andrew - In: Journal of Consumer Marketing 27 (2010) 6, pp. 534-542

Purpose – Parents' exposure to children's brands appears rather limited; while brands sell at Christmas, there are extraordinary purchases of low‐cost toys and stocking filler fun toys. Maybe, toy brand purchases satisfy the child's request, rather than parents' value or quality preferences....

Persistent link: https://www.econbiz.de/10014848837

Consumer perceptions of cause related marketing campaigns

Moosmayer, Dirk C.; Fuljahn, Alexandre - In: Journal of Consumer Marketing 27 (2010) 6, pp. 543-549

Purpose – By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer...

Persistent link: https://www.econbiz.de/10014848838

Virtual Social Identity and Consumer Behavior

Vander Schee, Brian A. - In: Journal of Consumer Marketing 27 (2010) 6, pp. 563-564

Persistent link: https://www.econbiz.de/10014848840

Factors influencing Chinese youth consumers' acceptance of mobile marketing

Gao, Tao (Tony); Sultan, Fareena; Rohm, Andrew J. - In: Journal of Consumer Marketing 27 (2010) 7, pp. 574-583

Purpose – The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China. Design/methodology/approach – The authors draw on technology acceptance and uses and gratifications theories to develop a conceptual model of antecedent factors (including...

Persistent link: https://www.econbiz.de/10014848844

An experimental investigation of the role of face in service failure and recovery encounters

Du, Jiangang; Fan, Xiucheng; Feng, Tianjun - In: Journal of Consumer Marketing 27 (2010) 7, pp. 584-593

Purpose – The concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors that influence customer emotions, recovery satisfaction and behavioral intention based on a proposed...

Persistent link: https://www.econbiz.de/10014848845

An empirical study on the decision‐making styles of the Chinese peasant consumers

Baoku, Li; Cuixia, Zhai; Weimin, Bao - In: Journal of Consumer Marketing 27 (2010) 7, pp. 629-637

Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design …/methodology/approach – The paper reflects on the psychological orientation and decision‐making styles of peasants' purchase of durable appliances … does not have an obvious effect on the decision‐making styles of peasants' purchasing on durable appliances, the category …

Persistent link: https://www.econbiz.de/10014848849

Consumer behaviour and sensory preference differences: implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: Journal of Consumer Marketing 28 (2011) 1, pp. 5-18

Purpose – Exploratory research was conducted in a well‐known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means...

Persistent link: https://www.econbiz.de/10014848855

Brand parody: a communication strategy to attack a competitor

Jean, Sylvie - In: Journal of Consumer Marketing 28 (2011) 1, pp. 19-26

Purpose – The use of aggressive media campaigns to parody a competitor is a relatively recent development. The aim of this study is to gauge the consequences of parody on attitudes towards the brand that is the victim of the parody. Design/methodology/approach – The data collection was...

Persistent link: https://www.econbiz.de/10014848856