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Kim, Jihye
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8
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5
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Paek, Hye-Jin
4
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Corporate communications : an international journal
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Korean communities across the world
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Work, employment and society : a journal of the British Sociological Association
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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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3
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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4
The roles of self-identity cues and public self-consciousness in volunteering for socially stigmatized causes on social media
Jeong, Hyun Ju
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012200056
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5
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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6
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
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7
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
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8
The effectiveness of two online persuasion claims : limited product availability and product popularity
Jeong, Hyun Ju
;
Kwon, Kyoung-nan
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10009535753
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9
Appealing to Gen Z with Mother Nature for sustainable consumption : with mediation of psychological closeness to nature and consequence of psychological well-being
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 530-539
Persistent link: https://www.econbiz.de/10014507323
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10
"Not enough yet" : CSR communication of stigmatized industries through news coverage
Jeong, Hyun Ju
;
Chung, Deborah S.
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 857-872
Persistent link: https://www.econbiz.de/10014493909
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