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Steenkamp, Jan-Benedict E. M.
93
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22
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22
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10
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ECONIS (ZBW)
84
RePEc
24
OLC EcoSci
15
Other ZBW resources
4
BASE
1
USB Cologne (EcoSocSci)
1
Showing
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1
Stability and change in consumer traits : evidence from a 12-year longitudinal study, 2002 - 2013
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10011292919
Saved in:
2
Unrestricted factor analysis : a powerful alternative to confirmatory factor analysis
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Alberto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10013493144
Saved in:
3
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
4
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
5
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
6
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
7
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
8
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
9
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
Saved in:
10
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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