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Technology convergence : when do consumers prefer converged products to dedicated products?

Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Journal of marketing 73 (2009) 4, pp. 97-108

Persistent link: https://www.econbiz.de/10003860869

Communication strategies for enhancing perceived fit in the CSR sponsorship context

Sohn, Yong Seok; Han, Jin K.; Lee, Sung-hack - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 133-146

Persistent link: https://www.econbiz.de/10009510689

The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact

Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333

Persistent link: https://www.econbiz.de/10011312171

Technological expectation and consumer preferences for product form

Chung, Seh Woong; Han, Jin K.; Sohn, Yong Seok - In: Journal of business research : JBR 65 (2012) 9, pp. 1290-1294

Persistent link: https://www.econbiz.de/10009562032

The mediating role of commitment in healthcare B2B marketing

Sohn, Yong Seok; Seung, Kenny Y.; Seo, Sang Yun; Kim, … - In: The service industries journal 33 (2013) 13/14, pp. 1381-1401

Persistent link: https://www.econbiz.de/10010205247

What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products

Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Psychology & marketing 35 (2018) 12, pp. 913-922

Persistent link: https://www.econbiz.de/10011970103

What’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products

Han, Jin K.; Chung, Seh-Woong; Sohn, Yong Seok - In: Psychology & Marketing 35 (2018) 12, pp. 913-922

Persistent link: https://www.econbiz.de/10012083928

Perceived product creativity and mental contrasting : Desired future on consumers’ product replacement decisions

Sohn, Yong Seok; Yoo, Kun Woo; Han, Jin K. - In: Psychology & Marketing 36 (2018) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10012083940

The mediating role of commitment in healthcare B2B marketing

Sohn, Yong Seok; Seung, Kenny Y.; Seo, Sang Yun; Kim, … - In: The Service Industries Journal 33 (2013) 13-14, pp. 1381-1401

Business to business transactions in pharmaceutical and healthcare industries may differ from those in other industries in terms of relational marketing factors such as customer acquisition and retention. Purchasing representatives, including medical physicians, may differ in their levels of...

Persistent link: https://www.econbiz.de/10010973658

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Journal of marketing 73 (2009) 4, pp. 97-108

Persistent link: https://www.econbiz.de/10008271555