Pai, V. S.; Subramanian, Ram - In: Asian Case Research Journal (ACRJ) 18 (2014) 02, pp. 371-399
When the United States-based Kraft Foods, Inc. (KFI) acquired the United Kingdom-based Cadbury plc, KFI got entry into the Indian market. KFI CEO, Irene Rosenfeld had targeted the developing markets as key for the company to achieve a 5% organic growth rate and the strong position of Cadbury...