We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical … healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related …-run, but also have long-run impacts on people's health by affecting their daily routines …

To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an … empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting …

To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an … empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on … consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting …

We study the impact of smoking cessation product advertising. To measure potential exposure, we link survey data on … more advertising are more likely to attempt to quit and to successfully quit. While some increased quitting involves … advertising is difficult because advertisers target consumers. Although reverse causality could bias our estimates upward, our …

, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with …Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision …