India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...

Industrial sector plays radical role in the economic development around the world. However, in Jordan, this vital sector faces some problems. They are not able to compete with foreign brands, and not paying more attention to brand loyalty. Brand loyalty is still a researchable area. Brand...

In this work, we examine how sharing-economy platforms affect durable goods purchase. On the one hand, the introduction of such platforms may cannibalize sales, as they may change the decision-making calculus of consumers by offering a lower cost “rental” option in lieu of purchase. On the...

Using the Michigan Survey of Consumers, we provide evidence that consumers' beliefs about current and future aggregate durable expenditure predict expected returns. We rationalize this finding through an asset pricing model with recursive preferences over non-durable and durable goods and belief...

There is strong empirical evidence that consumers discount at significantly higher rates than firms. Yet, most research abstracts from the effect of discount rates on marketing decisions such as pricing. We study the effects of a consumers' discount rate that is higher than a firm's discount...

This paper attempts to trace the various factors which influence the decision to seek loan for durable goods. The sample size chosen for the study comprises 100 respondents who were at the Ranchi market during a festive season. From an overall 16 variables that affected the consumer durable loan...

Consumers are the nerve centre of the modern marketing, understanding this behaviour is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India's consumer market is...

India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and semi urban markets and will grow by 40 to 45.0 in future. But, detailed information on the rural consumer continues to be elusive because of the dearth of mechanisms for capturing...

India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...

Consumers may purchase durable goods on the basis of short-term "temptation," as well as their long-term interests. I adapt Gul and Pesendorfer's (2001) representation of self-control preferences to a market for durable goods. Consumers' temptation will increase profit, and can ameliorate a...