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Differntiated brand experience in brand parity through branded branding strategy

Rahman, Mahabubur - In: Journal of strategic marketing 22 (2014) 7, pp. 603-615

Persistent link: https://www.econbiz.de/10010502960

Income inequality and economic development : an overview

Rahman, Mahabubur - In: Asian affairs 4 (1982) 2, pp. 177-199

Persistent link: https://www.econbiz.de/10002717463

The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand

Rahman, Mahabubur - In: Journal of business research : JBR 154 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013468649

The product‐market performance benefits of environmental policy : Why customer awareness and firm innovativeness matter

Rahman, Mahabubur; Aziz, Saqib; Hughes, Mathew - In: Business Strategy and the Environment 29 (2020) 5, pp. 2001-2018

Persistent link: https://www.econbiz.de/10012188904

Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions

Rahman, Mahabubur; Rodríguez‐Serrano, M. Ángeles; … - In: British Journal of Management 32 (2020) 4, pp. 1359-1383

Persistent link: https://www.econbiz.de/10012808907

Performance implications of export assistance : the mediating role of export entrepreneurship

Faroque, Anisur R.; Kuivalainen, Olli; Ahmed, Jashim Uddin - In: International Marketing Review 38 (2021) 6, pp. 1370-1399

Purpose: Although both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits...

Persistent link: https://www.econbiz.de/10012811988

The standalone and resource-bundling effects of government and nongovernment institutional support on early internationalizing firms’ performance

Faroque, Anisur R.; Sultana, Hafiza; Ahmed, Jashim Uddin; … - In: critical perspectives on international business 18 (2021) 3, pp. 411-442

Purpose: This study aims to analyze the individual and joint effects of institutional support by government and nongovernment institutions on early internationalizing firms’ (EIFs) performance. It also investigated the moderating impact of firm age and size on the institutional...

Persistent link: https://www.econbiz.de/10012638010

Creating or destroying value through mergers and acquisitions : a marketing perspective

Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35

Persistent link: https://www.econbiz.de/10011286981

Service quality and student satisfaction : a case study on private universities in Bangladesh

Asaduzzaman, M.; Hossain, Moyazzem; Rahman, Mahabubur - In: International journal of economics, finance and … 1 (2013) 3, pp. 128-135

Persistent link: https://www.econbiz.de/10010251812

Corporate environmentalism and brand value : a natural resource-based perspective

Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 463-479

Persistent link: https://www.econbiz.de/10012607672