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Organizational processes for B2B services IMC data quality

Zahay, Debra L.; Peltier, James; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74

Persistent link: https://www.econbiz.de/10010252752

Branding co-creation with members of online brand communities

Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144

Persistent link: https://www.econbiz.de/10011620397

Updating the marketing research course to prepare the marketing generalist

Reavey, Brooke; Zahay, Debra L.; Rosenbloom, Alfred - In: Journal of marketing education : JME 43 (2021) 3, pp. 333-353

Persistent link: https://www.econbiz.de/10012662597

Journal update, how to get published in JRIM, and this issue

Zahay-Blatz, Debra - In: Journal of Research in Interactive Marketing 7 (2013) 4

Persistent link: https://www.econbiz.de/10014902410

Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

Zahay, Debra L.; Peltier, Jimmy - In: Industrial marketing management : the international … 37 (2008) 2, pp. 191-205

Persistent link: https://www.econbiz.de/10003701500

Getting too personal : reactance to highly personalized email solicitations

White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10003666100

The role of learning and technical capabilities in predicting adoption of B2B technologies

Zahay, Debra L.; Handfield, Robert B. - In: Industrial marketing management : the international … 33 (2004) 7, pp. 627-642

Persistent link: https://www.econbiz.de/10006242967

Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

Zahay, Debra L.; Peltier, Jimmy - In: Industrial marketing management : the international … 37 (2008) 2, pp. 191-205

Persistent link: https://www.econbiz.de/10007978365

Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

Zahay, Debra L.; Peltier, Jimmy - In: Industrial marketing management : the international … 37 (2008) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10008886446

The marketing organization’s journey to become data-driven

Johnson, Devon S.; Muzellec, Laurent; Sihi, Debika; … - In: Journal of Research in Interactive Marketing 13 (2019) 2, pp. 162-178

Purpose: This paper aims to improve understanding of data-driven marketing by examining the experiences of managers implementing big data analytics in the marketing function. Through a series of research questions, this exploratory study seeks to define what big data analytics means in...

Persistent link: https://www.econbiz.de/10012077014