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A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie; Roux, Dominique - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10010402640
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Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10011657500
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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
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Marketing and the new materialism
Scott, Kristin; Martin, Diane M.; Schouten, John W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
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Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest; Stanton, Julie; Beninger, Stefanie; … - In: Journal of marketing education : JME 44 (2022) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
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Institutional constituents of change for a sustainable fashion system
Ertekin, Zeynep Ozdamar; Atik, Deniz - In: Journal of macromarketing 40 (2020) 3, pp. 362-379
Persistent link: https://www.econbiz.de/10012264037
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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625