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Chaloupka, Frank J.
87
Pelsmacker, Patrick de
61
Gierl, Heribert
58
Grossman, Michael
57
Tauras, John A.
52
Goel, Rajeev K.
49
Frey, Bruno S.
46
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44
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44
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37
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35
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32
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32
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31
Diehl, Sandra
31
Lillard, Dean R.
31
Anger, Silke
28
Pesko, Michael F.
28
Septianto, Felix
27
DeCicca, Philip
26
Markowitz, Sara
26
Rees, Daniel I.
26
Sabia, Joseph J.
26
Stutzer, Alois
26
Reijmersdal, Eva A. van
25
Sloan, Frank A.
25
Taylor, Charles Raymond
25
Terlutter, Ralf
25
Zinman, Jonathan
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Wilbur, Kenneth C.
24
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Kaiser, Harry M.
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Kirchler, Erich
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National Bureau of Economic Research
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Institute for the Study of Labor (IZA)
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Center for Tobacco Control Research and Education, UC San Francisco
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OECD
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Journal of advertising research
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Applied economics
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Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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World Bank E-Library Archive
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Marketing : ZFP ; journal of research and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
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51
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
52
Reklamnye kommunikacii i upravlenie ėkonomičeskim povedeniem rossijskich potrebitelej
Seleznev, Vladimir Nikolaevič
-
2009
Persistent link: https://www.econbiz.de/10008667804
Saved in:
53
Advertising and consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008669072
Saved in:
54
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
55
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
56
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
57
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
58
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
59
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
60
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
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