Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM …

104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate … solutions to market imperfections through innovative products and services and through effective marketing models. Against this … backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types …