The image of the European culture is given by the association of the concepts people – culture – history – territory, which provides certain local features. From this relation, we identify a cultural area with local, regional and national features beyond a certain European culture. Thus,...

Chapter 1: Introduction -- Chapter 2: The New Approach -- Chapter 3: The Unity and Diversity of the Global Matrix -- Chapter 4: The Dynamics of the Global Matrix -- Chapter 5: Summary Conclusions (better title needed!).

A new impetus for greater knowledge-sharing among team members needs to be emphasized due to the emergence of a significant new form of working known as 'global virtual teams'. As information and communication technologies permeate every aspect of organizational life and impact the way teams...

The paper would extensively deal with the critical issues which any organization will have to deal with while they plan to go global. The various permutations and combinations of different cultures which the firm would have to adopt to get on with its operations in different countries. These...