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Cooperative search advertising

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Low carbon cities : land use and transportation interventions

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How do successful scholars get their best research ideas? : an exploration

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Cooperative search advertising

Cao, Xinyu; Ke, T. Tony - 2016

Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. Due to the highly concentrated market of search advertising, a manufacturer's and its retailers' ads can compete instead of complement with each other. We consider...

Persistent link: https://www.econbiz.de/10011750134